Giorno per Giorno Bio was founded with a clear mission: to make organic products accessible, part of everyday life, and close to people. It is a project that goes beyond the concept of a brand, becoming an integral part of the lifestyle of those who choose it.
The project encompassed the brand’s entire ecosystem, with a specific goal: to transcend industry conventions and build a more open, inclusive, and contemporary identity.
The restyling begins with the logo, reimagined with a fresher, more contemporary look, accompanied by a new color palette designed to convey energy, positivity, and recognizability. From there, the complete overhaul of the corporate identity extends to all touchpoints: corporate materials, in-store communications, and a redesign of retail spaces.
At the same time, offline and online communication initiatives were developed and coordinated to strengthen the brand’s positioning and broaden the dialogue with a wider audience.
A project that transforms organic living into an everyday, accessible, and shared experience, capable of speaking to everyone in a simple, authentic, and contemporary language.